I wrote a blog series about gamification – the use of game elements in real-life settings.
Tutorial: An Introduction
You can find an introduction and critical evaluation of the topic here.
Level 1: Applying gamification to collect research data
You can find an article about how gamification can be applied to collect data for scientific experiments here.
Level 2: Applying gamification to change people’s behavior.
You can find an article about how gamification can help to change people’s behavior here.